# Challenges We're Solving

The live events industry have always been built on a precarious matrix juxtaposed through a high risk and reward conundrum.

This delicate balance is destabilised by intense competition and the rising costs of production and customer acquisition. 

The presence of dominant players with monopolistic practices also stem the growth of a strong independent creator economy and tarnishes fan experiences. 

Lastly, the uncertainty with events and exhaustive list of variables that might impact it's financial performance is often deemed high risk by centralised financial institutions. 

This creates challenges in accessing necessary capital when compared to other sectors, resulting in low lending outcomes and rising interest rates.

**OUR APPROACH**

All-Access and our native economics aim to **pioneer a new Web3-enabled business model that provides fans and live event creators** a circulatory ecosystem that directly rewards fans without intermediaries, while accruing long-term value for all stakeholders - fuelling growth for the entire sector:

• Incentivisation of fan actions social through gamification via quests and tasks to unlock achievements, tangible and instant redemptions, and RWEs.

• Sustainable plug-and-play business model with built-in economics to fuel intrinsic brand growth with a larger extrinsic impact on greater free market economics. 

• AI-enabled data backbone that ensures provenance for brands and fans, cultivating a more discerning, engaged industry that values good actors.